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May 2, 2023

The Story Behind TUNE: The Launch

The Story Behind TUNE: The Launch

The Story Behind TUNE: The Launch

By

By

Kyel Godfrey-Ryan

Within weeks of our instrument going into production, we had Google, Lululemon White Space Labs and Marriott Luxury Group all studying and testing our TUNEs. When our first beta location opened with Lululemon in NYC, they were also testing our technology in their biohacking lab in Vancouver while we were simultaneously testing the TUNEs at Google in California and Marriott Luxury Group in several locations in North America and one in Italy. Each company was looking at our technology from a different perspective, which led to a wide range of data. Though each company owned their own studies, we were able to see the technology proven effective from every angle. It was a very exciting time for the company!

November 2018, Bond St, New York City, Lululemon Lab

Tuning is safe and approved for all ages at all stages. In the world of biohacking, that is unheard of, but our technology offers amazing benefits to kids. So I made my littles ones the models for some of our first TUNE images!

Gavin and Bodhi, Lululemon Labs, November 2018

During this I moved one of the prototype iterations into my home and started to TUNE daily. After a lifetime of nervous system issues, I was feeling relief and balance. My sleep improved, my clarity improved and probably most importantly, my immune system improved. The next year was a whirlwind. Google, Marriott and Lululemon’s independent testing all lead to permanent installations and a major upgrade in our tech!


January 2019, installing in the Hardware Lab in Mountain View. This was our first B2B company and first remote location. Here I am testing the equipment after a few major hiccups! Back in those days we needed to calibrate each TUNE post delivery, hence the double headphone look. 



July 2019, Lincoln Park Chicago, our first major Lululemon and public location.


November 2019, Nashville TN. Our first public location with Marriott Luxury Group. 

In January 2020 we were expanding in Google, had plans to expand with Lululemon and had a 1 week media tour with Marriott to discuss our integration into their ecosystem. February was all about preparation for expansion on both sides of the company, including adding operational plans on how to operate on the 5 continents we were going to have locations by the end of that year.